{"title":"Primer","description":null,"products":[{"product_id":"wall-ceiling-primer-undercoat","title":"Wall \u0026 Ceiling Primer \u0026 Undercoat","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eOur Wall \u0026amp; Ceiling Primer \u0026amp; Undercoat is designed for use under Dead Flat, Estate Emulsion and Modern Emulsion. Made with the same quality ingredients and pigments as our topcoats, this undercoat is the crucial foundation for creating a rich, even and longer lasting finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eWe recommend using Farrow \u0026amp; Ball Primer \u0026amp; Undercoat wherever you’re using a Farrow \u0026amp; Ball topcoat. Not only is it specially formulated to bring out the very best in our paint, but keeping to the same brand for your priming and painting products will help to avoid any incompatibility issues.\u003c\/span\u003e\u003c\/p\u003e","brand":"Farrow \u0026 Ball","offers":[{"title":"750 ml - Covers 90 sqft \/ White \u0026 Light Tones","offer_id":51551715361049,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true},{"title":"750 ml - Covers 90 sqft \/ Mid Tones","offer_id":51551715393817,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true},{"title":"750 ml - Covers 90 sqft \/ Dark Tones","offer_id":51551715426585,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true},{"title":"750 ml - Covers 90 sqft \/ Red \u0026 Warm Tones","offer_id":51551715459353,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true},{"title":"US Gallon - Covers 480 sqft \/ White \u0026 Light Tones","offer_id":51551715492121,"sku":null,"price":90.0,"currency_code":"USD","in_stock":true},{"title":"US Gallon - Covers 480 sqft \/ Mid Tones","offer_id":51551715524889,"sku":null,"price":90.0,"currency_code":"USD","in_stock":true},{"title":"US Gallon - Covers 480 sqft \/ Dark Tones","offer_id":51551715557657,"sku":null,"price":90.0,"currency_code":"USD","in_stock":true},{"title":"US Gallon - Covers 480 sqft \/ Red \u0026 Warm Tones","offer_id":51551715590425,"sku":null,"price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/7482\/2169\/files\/wall-ceiling-primer-undercoat-4663071.jpg?v=1787755474"},{"product_id":"wood-primer-undercoat","title":"Wood Primer \u0026 Undercoat","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWe recommend using Farrow \u0026amp; Ball Primer \u0026amp; Undercoat wherever you’re using a Farrow \u0026amp; Ball topcoat. Not only is it specially formulated to bring out the very best in our paint, but keeping to the same brand for your priming and painting products will help to avoid any incompatibility issues.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFarrow \u0026amp; Ball Primers \u0026amp; Undercoats are available in up to four tones: \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eWhite \u0026amp; Light Tones, Mid Tones, Red \u0026amp; Warm Tones, and Dark Tones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach one is made with a careful balance of pigments, and between them they bring out the best in our entire palette of colours, adding richness and depth for that signature Farrow \u0026amp; Ball look.\u003c\/span\u003e\u003c\/p\u003e","brand":"Farrow \u0026 Ball","offers":[{"title":"750 ml - Covers 90 sqft \/ White \u0026 Light Tones","offer_id":51551761531161,"sku":null,"price":43.0,"currency_code":"USD","in_stock":true},{"title":"750 ml - Covers 90 sqft \/ Mid Tones","offer_id":51551761563929,"sku":null,"price":43.0,"currency_code":"USD","in_stock":true},{"title":"750 ml - Covers 90 sqft \/ Dark Tones","offer_id":51551761596697,"sku":null,"price":43.0,"currency_code":"USD","in_stock":true},{"title":"750 ml - Covers 90 sqft \/ Red \u0026 Warm Tones","offer_id":51551761629465,"sku":null,"price":43.0,"currency_code":"USD","in_stock":true},{"title":"US Gallon - Covers 480 sqft \/ White \u0026 Light Tones","offer_id":51551761662233,"sku":null,"price":137.0,"currency_code":"USD","in_stock":true},{"title":"US Gallon - Covers 480 sqft \/ Mid Tones","offer_id":51551761695001,"sku":null,"price":137.0,"currency_code":"USD","in_stock":true},{"title":"US Gallon - Covers 480 sqft \/ Dark Tones","offer_id":51551761727769,"sku":null,"price":137.0,"currency_code":"USD","in_stock":true},{"title":"US Gallon - Covers 480 sqft \/ Red \u0026 Warm Tones","offer_id":51551761760537,"sku":null,"price":137.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/7482\/2169\/files\/wood-primer-undercoat-1289306.jpg?v=1787920332"},{"product_id":"metal-primer-undercoat","title":"Metal Primer \u0026 Undercoat","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA rust inhibiting primer for all bare ferrous metal surfaces, our Metal Primer \u0026amp; Undercoat is designed to create a smooth foundation on gates, railings, furniture, radiators and metal downpipes before using Modern Eggshell, Exterior Eggshell, Estate Eggshell, Full Gloss or Dead Flat.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eBased on the colour Bone, using our Mid Tones Primer \u0026amp; Undercoat adds the richest depth of colour to some of our best-selling shades. Whether you’re painting your walls in Whirlybird, front door in French Gray or skirting boards in Sulking Room Pink, primer is the all-important first step of your transformation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFarrow \u0026amp; Ball Primers \u0026amp; Undercoats are available in up to four tones: \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eWhite \u0026amp; Light Tones, Mid Tones, Red \u0026amp; Warm Tones, and Dark Tones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach one is made with a careful balance of pigments, and between them they bring out the best in our entire palette of colours, adding richness and depth for that signature Farrow \u0026amp; Ball look.\u003c\/span\u003e\u003c\/p\u003e","brand":"Farrow \u0026 Ball","offers":[{"title":"750 ml - Covers 90 sqft \/ White \u0026 Light Tones","offer_id":51763398803737,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true},{"title":"750 ml - Covers 90 sqft \/ Mid Tones","offer_id":51763398836505,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true},{"title":"750 ml - Covers 90 sqft \/ Dark Tones","offer_id":51763398869273,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true},{"title":"750 ml - Covers 90 sqft \/ Red \u0026 Warm Tones","offer_id":51763398902041,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/7482\/2169\/files\/metal-primer-undercoat-3501744.jpg?v=1787920282"},{"product_id":"exterior-masonry-stabilising-primer","title":"Masonry \u0026 Plaster Stabilising Primer","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFor use on masonry, rendered or plastered surfaces which are porous, chalky or slightly worn. Our Masonry \u0026amp; Plaster Stabilising Primer will prep the surface for an even and longer lasting finish in our Exterior Masonry, Estate Emulsion or Modern Emulsion. Available in one colour (dries clear).\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eWe recommend using Farrow \u0026amp; Ball Primer \u0026amp; Undercoat wherever you’re using a Farrow \u0026amp; Ball topcoat. Not only is it specially formulated to bring out the very best in our paint, but keeping to the same brand for your priming and painting products will help to avoid any incompatibility issues.\u003c\/span\u003e\u003c\/p\u003e","brand":"Farrow \u0026 Ball","offers":[{"title":"US Gallon - Covers 480 sqft","offer_id":52208643113241,"sku":null,"price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/7482\/2169\/files\/masonry-plaster-stabilising-primer-9788708.jpg?v=1788418447"}],"url":"https:\/\/calimiahome.com\/collections\/primer.oembed","provider":"Calimia Home","version":"1.0","type":"link"}